Roxy x Hellz Bellz
Monday, March 2nd, 2009

MARC Ecko Enterprises faces a nasty legal battle for walking away from its lease at the former Times Square Theater, where it abruptly dropped plans to open a spectacular, three-level flagship store.
Ecko was paying rent on the 217 W. 42nd Street site for 4½ years, but never got past the planning stage. The stall has left the theater’s colonnaded façade covered with a 100-foot-long, plywood wall - an eyesore amid the gaily lit theaters, live-music venues and other attractions on the “Deuce” between Seventh and Eighth avenues.
The site’s landlord, the nonprofit New 42nd Street, is “pursuing legal ends” against the sportswear giant, organization President Cora Cahan said. New 42nd Street oversees reuses of historic theaters on the block.
“They have obligations to fulfill,” Cahan said of Ecko. “They signed a lease on Aug. 5, 2004. They informed us they weren’t able to go forward with plans to renovate it as a flagship store at the very end of November.”
A rep for Ecko founder Marc Ecko, Laurie Baker, said, “It is safe to say the project is not moving forward at this time. Other than that, we as a company don’t comment on any outstanding litigation.”
The deal for an undisclosed rent was once hailed as the hottest thing on the street since the Ziegfeld Follies.
Ecko boasted that its three-level, 30,390 square-foot store would “establish Ecko as the leading barometer of global youth culture.”
Turning the theater into a retail emporium required approval from the city-state Historic Preservation Commission to protect the venue’s signature elements.
But Ecko never seemed to be in a rush, and the commission finally approved its ever-changing plans three months ago.
“Over the years, they had three sets of architects,” Cahan said. “They ceased paying their rent obligation in December. Their reason was that they were unable to identify financing for the renovation despite assurances over the years that they did.”
On Feb. 1, The Post’s Kathianne Boniello also reported that architectural firm TPG Planning and Design is suing Ecko for $164,000 it’s owed for work on the project.
Times Square Alliance President Tim Tompkins said Ecko’s exit “seems ironic. Their lease in a sense paved the way for trendy clothing companies to come to Times Square, such as Forever 21 and American Apparel. And now they’re pulling out.”

Our girl and favorite female DJ Roxy Cottontail brings you an exclusive Valentines Day promotional T-Shirt and Mix CD purchase only through Karmaloop. The t-shirt collab is titled “Some Bunny Loves You” after Frank Sinatra’s infamous song “Your Nobody ‘Til Somebody Loves You”. We love the cute bunny graphic and can’t wait until our’s comes in the mail!







Introducing the Reebok “Dee Brown” Pump Omni Lite
Launching February 14 at NBA All Star Weekend, the Reebok “Dee Brown” Pump Omni Lite
With only 360 pairs available exclusively at Shiekh Shoes, the kick off launch will feature an in-store appearance by Dee Brown at
Shiekh’s Arizona Mills Location ( 5000 Arizona Mills Circle #158, Tempe, AZ 85282 )
This Pump Omni Lite is inspired by Dee Brown’s Slam Dunk Contest win and is the model that Dee wore when he pumped up and won the slam dunk contest in 1991
Some special elements to the shoe include:
· On the tongue the front and back of Dee Brown’s Celtic’s jersey is feature
· Around the collar is a picture of the Old Boston Garden
· On the sockliner is a picture of the parquee basketball court, with the # and team of each of the final 4 players Dee beat in thecontest. Their #’s start at the baseline and at the top of the foul
line is Dee’s #7. The half circle above the foul line then turns into a crown. Above that it says “Slam Dunk Champion”


A tagger in a gas mask rappels down a building; a DJ spins records with the No. 7 train in the background. These graffiti-themed backpacks and messenger bags say made in China, but they were designed on the streets.
The bags made by Tatoot, a new company in the city, are designed by well-known graffiti artists, including Sexer and Zimad, both of the South Bronx. The bags are marketed as works of art with labels that show the names of the artists and the titles of the pieces — titles like “Swat Team” and “Five Boros.”
“I’ve always had a love for hip-hop and urban street culture,” said Eddie Shabot, Tatoot’s co-founder who lives in Brooklyn. Shabot and his family used to own Record Explosion, a chain of music stores in the city that has closed down.
Shabot is a partner with David Ben-David, who is a fashion designer inspired by the streets. He has a degree from the School of Visual Arts and a clothing line called Nvsble.
They would not say how much they invested in the company or how it was financed. The brand evolved, however, after the partners hosted a competition among 10 graffiti artists in 2007. They called the competition Tatoot.