Streets Are Saying Things had the opportunity to kick it with Nina Plumke from Bread and Butter, Barcelona.
Bread and Butter if you don’t know, is one of the newest and hottest ‘Sport and Street’ trade shows happening in Europe, and it is popping off this week July 2nd till the 4th of July.
Street fashion has always been an important part of our culture, being that most of it has been and has derived from American Street culture, or should we say ‘couture‘. Brands like Cross Colors, Karl Kani, Tribal and Fubu have paved way for all of what is happening today in Street fashion. Although the trends today have strayed from the typical logo branded tees and now reflect more of the ‘art’ that is coming from Street Artists, the Culture is what clearly drives the market.
Here’s what Bread And Butter, Barcelona had to share about the show in Barcelona:
Saster: Can you tell me a bit of the everyday work that you do with BREAD & BUTTER?
BBB:I’m working in the communication department of BREAD & BUTTER but also write for the BBBulletIN, B&B’s official magazine. Therefore, my daily tasks include a lot of writing – either for one of our publications, for press inquiries or for the BBBulletIN. Another large part of my job is the media planning and the organization of all media cooperation of BREAD & BUTTER. We collaborate with a lot of international trade and relevant consumer magazines.
So it’s basically a lot of organizing and communicating with people from all over the world. And even though the tradeshows takes place only twice a year, we work all year organizing them. After the show is before the show!
Saster: How do/did you make the show as HOT as it is!?
BBB: Thanks for the compliment! I think one of the reasons that make BBB outstanding is the fact that it’s not a conventional order fair. It is a marketing and communication platform, a meeting point for the whole industry that combines fun and profit, inspiration and business. The brands that exhibit at BBB represent a mix of several segments and fashion styles, ranging from brands with a more commercial success to emerging labels and designers – what counts is their authenticity with regards to their fashion knowledge and the quality of their products.
Also the individual presentation of our brands makes BBB special: the brands are encouraged to present themselves individually with all their qualities and in their complete emotional environment. Furthermore, BBB puts a lot of effort in the unique atmosphere with frameworks like music acts and artists, parties and exquisite catering – all facets which belong to fashion & lifestyle.
(more…)
